Marketing Campaign · F&D Limited · Jersey

Polish Spirits,
Channel Islands.

Wild Ace vodka. Cherry Queen. Lemon Bee. Amber Brandy. A complete campaign for the F&D Limited range — 14 ad concepts from the real products, 3 motion videos, an SEO & social report, and a ready-to-run paid media plan.

View the campaign Boost plan
Wild Ace · Pure Rye Cherry Queen · Sweet Lemon Bee · Fresh Amber 12yo Brandy Jersey · Channel Islands
Wild Ace family Wild Ace bottles
The Range

Premium Polish spirits,
distributed across Jersey.

F&D Limited brings high-quality Polish spirits to the Channel Islands. Four-times distilled pure-rye Wild Ace is the star — smooth, sweet, perfect from the freezer — joined by a line of natural, preservative-free liqueurs and an exclusive 12-year-oak brandy.

Wild Ace
4× distilled pure rye · 37.5% · 0.7L/0.2L
Cherry Queen
Natural cherry liqueur · no additives · 700ml
Lemon Bee
Lemon & honey vodka · natural · 35% · 700ml
Amber Brandy
12 years oak-aged · 40% · 200ml · exclusive
The Campaign

Ad concepts, ready to run

14 art-directed creatives built from the real products. Rate each one: your feedback decides which we boost.

Motion

Campaign videos

Short-form verticals ready for Reels, TikTok and Stories.

Bottle Reveal
Cinematic product rotation · 5s
The Icy Shot
Frozen pour · slow motion · 5s
Mix It Wild
Cocktail montage · 5s
Grow with Meta Ads

Boost on Meta Ads

How to reach half of Jersey with a small budget.

£100/mo

Reach ~50,000 people

A Boost for roughly £100 a month shows your post to around 50,000 people on Jersey — about half the island.

1-3

Boost your best images

Pick the 1-3 creatives you rated highest and boost those. Your favourites are your winners.

30%

Cheaper on desktop

Buy boosts from a desktop browser — not the iPhone/iPad app. Apple takes 30% commission on in-app purchases, so desktop is ~30% cheaper.

💻 Pro tip: Always boost your posts and ads from a desktop browser. On iPhone/iPad, Apple charges a 30% commission on in-app purchases — so you pay ~30% more. Same campaign, same reach, cheaper on desktop.
The Report

SEO & Social Media analysis

Where F&D spirits should focus for local discovery and social reach.

SEO & Local Discovery Solid

  • Own the product pages — dedicated pages per spirit with full story, sizes and stockists.
  • Keywords: "wild ace vodka jersey", "polish vodka jersey", "cherry liqueur channel islands", "amber brandy jersey".
  • Stockists: list every bar & store — local SEO and "where to buy" trust.
  • Content: cocktail + serving guides to rank for how-to searches.

Social Media Opportunity

  • Hero format: 4:5 product-first ads, dark & gold, real bottles.
  • Reels: icy shot pours and bottle reveals — the strongest motion hooks.
  • Best hooks: "straight from the freezer", "four times distilled", the Ace of Spades.
  • UGC: bars and bartenders tagging Wild Ace; a "play your shot" challenge.

What to fix Watch

  • One clear CTA — "ask for it at your local bar" vs. retail "find it in store".
  • Consistent brand text — product names and emblems everywhere.
  • Verified on-trade list — keep bar & retail stockists current.
  • Age-gating — alcohol ads must be served to 18+ audiences on Meta.
The Plan

90-day paid media plan

Staged Meta Ads starting with your top-rated creatives, then scaling what wins.

£100
Boost · week 1
Your 1-3 top creatives
£250
Weeks 1-4
Local + visitor reach
£500
Weeks 5-12
Scale what converts
£850
Total · 90 days
≈ £9-10/day avg
PhaseGoalAudienceBudgetKPI
1 · SparkAwareness + engagementJersey locals, 5km radius£100 / wk 1Reach, saves, shares
2 · IgniteStockist demandBar goers, retail shoppers£250 / wks 1-4CTA clicks, "ask for it"
3 · ScaleRepeat + wholesaleRetarget + lookalikes£500 / wks 5-12ROAS, cost/engagement